Corporate Reputation and the Pharmaceutical Market in the Context of World Crisis
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| Title | Corporate Reputation and the Pharmaceutical Market in the Context of World Crisis |
| Authors | |
| Abstract | We witness the war for the customer’s mind all around us, every day. The effort and the resources involved are remarkable: armies of people and expenses amounted to hundreds of million, even billion per year. Who has got a place in the mind of other people has won everything: partners, supporters, clients, employees, marketplace profitability. Thus, in this paper we study corporate reputation as a success factor for companies in the context of current crisis. |
| Publisher | World Science Publisher |
| Date | 2012-07-28 |
| Source | 2167-6429 |
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