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Management of Third Party E-commerce Platform
Journal Title Advances in Information Technology and Management
Journal Abbreviation AITM
Publisher Group World Science Publisher
Website http://worldsciencepublisher.org/journals/
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Title Management of Third Party E-commerce Platform
Authors Zhang, Baoming; Ren, Man
Abstract Nowadays, third party e-commerce platforms are expanding fast, but there are many problems. The sources of these problems are issues of trust, risk and interest. Based on the knowledge of e-commerce platform ecosystem, this article explores the management of third party e-commerce platform in three sources. Through setting up self-organized network alliance, raising the admittance thresholds of goods, fastening the identification authentication mechanism and diversifying the interest allocation, third party e-commerce platforms will have lesser risk and be trusted by more consumers and the interest allocation will be more balanced. In this way, third party e-commerce platforms will be more standardized and efficient.
Publisher World Science Publisher
Date 2012-07-01
Source 2167-6372
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