Strategic Alliance in India under Globalized Economic Scenario
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| Title | Strategic Alliance in India under Globalized Economic Scenario |
| Authors | |
| Abstract | Abstract: In a developing country likeIndia, strategic alliances execute superior than other organizational forms. Strategic alliances have altered the fundamental competitive paradigm in many domestic and international markets from traditional firm-to-firm competition to more alliance-based, network-vs.-network competition. This article tries to investigate why individual company should resort to strategic alliances, what are the factors affecting effectiveness of strategic alliances and identified a few cases of strategic alliance inIndia. Strategic alliances are an increasingly significant core element in many firms’ strategies to generate and sustain their competitive advantages in dynamic market environments. . By developing strategic alliances, firms contribute to their excess capabilities and resources with others and create a new entity to attain competitive advantages. When alliances are efficiently managed, the participating firms can attain numerous benefits that eventually bring profitability. |
| Publisher | World Science Publisher |
| Date | 2013-05-03 |
| Source | 2167-6429 |
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