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Perception of Reality via Multi-media Communication in MBA Classrooms
Journal Title Journal of Arts and Humanities
Journal Abbreviation site
Publisher Group Maryland Institute of Research (MIR)
Website http://www.theartsjournal.org/index.php/site
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Title Perception of Reality via Multi-media Communication in MBA Classrooms
Authors Lorne, Frank; Jham, Abhimanyu; Kumar, Anoop; Singh, Bhupinder; Tuladhar, Eros
Abstract Using the mission goals of a business school in North America, and a series of multi-screen teaching experiments conducted on the campus of the school, this paper argues why reality perception can be an important feature in shaping decision making as well as for consumer appreciations in entertainment. The role of arts and humanity cannot be ignored in how our thinking paradigm will be shaped for the 21st century education.
Publisher Maryland Institute of Research (MIR)
Date 2013-06-27
Source 2167-9045
Rights This is an open access journal which means that all content is freely available without charge to the user or his/her institution. Users are allowed to read, download, copy, distribute, print, search, or link to the full texts of the articles in this journal without asking prior permission from the publisher or the author. 

 

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