Visual Hierarchy and Mind Motion in Advertising Design
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| Title | Visual Hierarchy and Mind Motion in Advertising Design |
| Authors | |
| Abstract | Visual hierarchy is a significant concept in the field of advertising, a field that is dominated by effective communication, visual recognition and motion. Designers of advertisements have always been trying to organize the visual hierarchy throughout their advertising designs to aid the eye to recognize information in the desired order, to achieve the ultimate goals of clear perception and effectively delivering the advertising messages. However many assumptions and questions usually rise on how to create effective hierarchy throughout advertising designs and lead the eye and mind of the viewer in the most favorable way. This paper attempts to study visual hierarchy and mind motion in advertising designs and why it is important to develop visual paths when designing an advertisement. It explores the theory behind it, and how the very principles can be used to put these concepts into practice. The paper demonstrates some advertising samples applying visual hierarchy and mind motion in a representation of applying the basics and discussing the results. |
| Publisher | Maryland Institute of Research (MIR) |
| Date | 2013-06-27 |
| Source | 2167-9045 |
| Rights | This is an open access journal which means that all content is freely available without charge to the user or his/her institution. Users are allowed to read, download, copy, distribute, print, search, or link to the full texts of the articles in this journal without asking prior permission from the publisher or the author. |