Storytelling: An Integral Facet in Organizations
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| Title | Storytelling: An Integral Facet in Organizations |
| Authors | |
| Abstract | Storytelling has a long-standing history, with many cultures possessing vital traditions in oral narratives. The use of storytelling has traversed traditional boundaries, moving from telling stories in the home with family to stories being used in organizations by managers and CEOs. Storytelling is utilized in organizations large and small, family-owned and multinational; many institutions of higher education have even begun to offer courses in storytelling in their management programs (Smith, 2012). Storytelling has become a process that assists individuals and organizations in aligning ideas, culture, and teaching in dynamic environments. This paper will explore and review the importance of incorporating storytelling into organization culture; no matter the organization. |
| Publisher | International Journal of Business and Social Research |
| Date | 2013-07-03 |
| Source | 2164-2540 |
| Rights | This is an open access journal which means that all content is freely available without charge to the user or his/her institution. Users are allowed to read, download, copy, distribute, print, search, or link to the full texts of the articles in this journal without asking prior permission from the publisher or the author. |