Using Porter’s Five Forces Model for Analysing the Competitive Environment of Thailand’s Sweet Corn Industry
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| Title | Using Porter’s Five Forces Model for Analysing the Competitive Environment of Thailand’s Sweet Corn Industry |
| Authors | |
| Abstract | The competition in Thailand sweet corn industry relatively high: Bargaining power of suppliers: supplier concentration, availability of substitute input, importance of suppliers’ input to buyer and importance of industry to supplier; Intensity of Rivalry of rivalry among existing competitors: number of competitors, augmented capacity in large increments, value of fixed costs and exit barriers; Threat of entrants or potential competitors: economical scale; Determinant of buyer power: product differentiation, switching costs to use other products, switching costs to use other products and buyers’ use of multiple sources, threat of substitute products or services relatively low. |
| Publisher | International Journal of Business and Social Research |
| Date | 2013-07-03 |
| Source | 2164-2540 |
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