Journal Title International Journal of Business and Social Research Journal Abbreviation site Publisher Group Maryland Institute of Research (MIR) Website http://thejournalofbusiness.org

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Title	Impact of Closed-Loop Gift Card Promotions By Businesses
Authors	Parris, J.; McDowell, D.; W. Ernstberger, Kathryn
Abstract	At their inception, gift cards were sold by businesses to customers to give as gifts to others. More recently, gift cards are beingused strategically by businesses to manage and transform their relationships with customers. Of particular interest here is the closed-loop gift card that can only be redeemed at the business whose name is on it. This analysis discusses the impact of closed-loop gift card promotions and evaluates the impact of these promotions ontotal spending, lift and redemption rates.
Publisher	International Journal of Business and Social Research
Date	2013-07-08
Source	2164-2540
Rights	This is an open access journal which means that all content is freely available without charge to the user or his/her institution. Users are allowed to read, download, copy, distribute, print, search, or link to the full texts of the articles in this journal without asking prior permission from the publisher or the author.

 

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