E-BUSINESS AS A SOURCE OF COMPETITIVE ADVANTAGE
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| Title | E-BUSINESS AS A SOURCE OF COMPETITIVE ADVANTAGE |
| Authors | |
| Abstract | The article presents the analysis of the relationship between e-business benefits and competitive advantage. Different approaches of authors towards e-business and competitive advantages have been analyzed and summed up, the analysis of the e-business impact on usual business processes has been outlined, resource-based as well as M. Porter’s approaches to competitive advantage were compared. The model relating positive impact of e-business on nine different business processes and competitive advantage was developed. The model may be integrated into broader research framework constructed for the analysis of e-business development and its role in gaining competitive advantage in any industry. Although many studies confirmed that e-business solutions have a positive impact on various business processes e-business benefits do not necessarily lead to the increased profits and/or sales, thus the association of e-business value with the competitive advantage should be made with caution.DOI: http://dx.doi.org/10.5755/j01.em.18.1.3669 |
| Publisher | Kaunas University of Technology |
| Date | 2013-06-17 |
| Source | EKONOMIKA IR VADYBA Vol 18, No 1 (2013) |
| Rights | Autorių teisės yra apibrėžtos Lietuvos Respublikos autorių teisių ir gretutinių teisių įstatymo 4-37 straipsniuose. |