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EVALUATION OF BUSINESS PROMOTION PROGRAMMES: LITHUANIAN CASE
Journal Title ECONOMICS AND MANAGEMENT
Journal Abbreviation Ekv
Publisher Group Kaunas University of Technology (KTU) Open Journal Systems (KTU)
Website http://www.eejournal.ktu.lt/index.php/Ekv
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Title EVALUATION OF BUSINESS PROMOTION PROGRAMMES: LITHUANIAN CASE
Authors Remeikiene, Rita; Startiene, Grazina
Abstract In recent years business promotion programmes generated high interest among researchers. Many studies proved that business promotion programmes positively impact employment rate in different countries, contribute to the reduction of gender, age and wage gap in the labour market and increase the level of entrepreneurship. In practice, there are cases where business support programmes do not give the desired effect (for example, Argentina, project Jefes). The purpose of the article is to evaluate the efficiency of business promotion programmes, researching the experience of the participants of business promotion programmes. The results of the empirical research enabled to establish the main reasons for participation in business promotion programmes (the wish to receive necessary funding, opportunities to make useful contacts, opportunities to get free systematised information necessary for business start-ups and others), the factors determining the efficiency of business promotion programmes (selection of the target group, arrangement of practical activities) and the obstacles for the efficient performance of the business promotion programmes (low personal interest, few opportunities to get funding). With reference to the research results, the recommendations on how to increase the efficiency of business promotion programmes have been introduced too.DOI: http://dx.doi.org/10.5755/j01.em.18.1.3979
Publisher Kaunas University of Technology
Date 2013-06-17
Source EKONOMIKA IR VADYBA Vol 18, No 1 (2013)
Rights Autorių teisės yra apibrėžtos Lietuvos Respublikos autorių teisių ir gretutinių teisių įstatymo 4-37 straipsniuose.

 

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