Culture and E-Commerce: An Exploration of the Perceptions and Attitudes of Egyptian Internet Users
|
| Title | Culture and E-Commerce: An Exploration of the Perceptions and Attitudes of Egyptian Internet Users |
| Authors | |
| Abstract | This paper examines the perceptions and attitudes that Egyptian users hold towards electronic shopping sites. Internet sites are globally available, opening up huge potential markets for online retailers. However, it remains unclear whether sites designed for the US or European markets will be acceptable in other cultures. This paper describes an exploratory card sorting study conducted with Egyptian consumers. The study was designed to examine the e-commerce interface features that are most salient to this user group and to explore how these relate to user intentions to engage in internet shopping. The results support the role of site familiarity in predicting purchase intentions within this cultural setting. |
| Publisher | University of Zagreb, University Computing Centre - SRCE |
| Date | 1970-01-01 |
| Source | Journal of Computing and Information Technology Vol 13, No 2 (2005): Special Issue on Information Systems: Simulation Modelling, E-Commerce and Kno |
| Rights | CIT. Journal of Computing and Information Technology is an open access journal.Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work´s authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal´s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access). |