Variable-data Printing Serves - Niches Here, There & Everywhere
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| Title | Variable-data Printing Serves - Niches Here, There & Everywhere |
| Authors | |
| Abstract | A milestone focus on high-end digital color presses capable of variable-data imaging - a technology that was introduced ten years ago and is just now at the beginning of wider, more successful implementation in commercial printing-tends to overshadow some real achievements on other variable-data fronts. Those activities involve ink-jet and electrophotographic imaging for high-volume transactional printing, print-on-demand books and catalogs, wide-format proofing and imaging, label production, and printing of text and coding of printed packaging.The capabilities of digital production color presses intrigue commercial printers the most, especially new units referred to by manufacturers as "Series II" or "third-generation" systems. Besides having more press-like characteristics, from offset-caliber quality, image consistency, and high output rates to sturdy construction, reliability, and stock choice, the units seem to represent a way to produce printing that’s beyond the norm.Some users are producing hybrid printed products (offset printing a quantity of "shells" that are later personalized by digital presses), while others are utilizing clients’ "dynamic" databases to personalize marketing materials that drive response rates up to 15%, even 35%. Finally, digital color systems prompt the creation of high-margin Internet-based print providers offering easy-to-design and easy-toorder print materials. Printers may do well to adopt the high-value communications capability that digital imaging offers. |
| Publisher | Acta Graphica |
| Date | 2004-12-12 |
| Source | Acta Graphica Vol 16, No 1-4 (2004) |
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