FEASIBILITY OF INVESTMENT IN BUSINESS ANALYTICS
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Title | FEASIBILITY OF INVESTMENT IN BUSINESS ANALYTICS |
Authors | |
Abstract | Trends in data processing for decision support show that business users need business analytics, i.e. analytical applications which incorporate a variety of business oriented data analysis techniques and task-specific knowledge. The paper discusses the feasibility of investment in two models of implementing business analytics: custom development and packed analytical applications. The consequences of both models are shown on two models of business analytics implementation in Croatia. |
Publisher | University o Zagreb, Faculty of Organization and Informatics, Varaždin |
Date | 2007-12-16 |
Source | Journal of Information and Organizational Sciences Vol 31, No 2 (2007) |