Perception of Reality via Multi-media Communication in MBA Classrooms
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Title | Perception of Reality via Multi-media Communication in MBA Classrooms |
Authors | |
Abstract | Using the mission goals of a business school in North America, and a series of multi-screen teaching experiments conducted on the campus of the school, this paper argues why reality perception can be an important feature in shaping decision making as well as for consumer appreciations in entertainment. The role of arts and humanity cannot be ignored in how our thinking paradigm will be shaped for the 21st century education. |
Publisher | Maryland Institute of Research (MIR) |
Date | 2013-06-27 |
Source | 2167-9045 |
Rights | This is an open access journal which means that all content is freely available without charge to the user or his/her institution. Users are allowed to read, download, copy, distribute, print, search, or link to the full texts of the articles in this journal without asking prior permission from the publisher or the author. |