Study on Customer Loyalty Prediction Based on RF Algorithm
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| Title | Study on Customer Loyalty Prediction Based on RF Algorithm |
| Authors | |
| Abstract | In the fierce electronic commerce competition, how to utilize the existing resources to improve customer loyalty has became an important factor for enterprises to guarantee their sustained growth. Through investigation into the customer statics, dynamic and enterprise service attributes, this paper, in order to guarantee higher customer loyalty of enterprises, has used random forest algorithm to improve the accuracy of the prediction to customer loyalty, and take the appropriate measures to avoid loss of customers. |
| Publisher | ACADEMY PUBLISHER |
| Date | 2013-08-01 |
| Source | Journal of Computers Vol 8, No 8 (2013) |
| Rights | Copyright © ACADEMY PUBLISHER - All Rights Reserved.To request permission, please check out URL: http://www.academypublisher.com/copyrightpermission.html. |