Identity Negotiation in Relation to Context of Communication
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| Title | Identity Negotiation in Relation to Context of Communication |
| Authors | |
| Abstract | This paper explores how tour guides negotiate their identities in a multiple context of communication. The context is characterised as professional, commercialized and Chinese. The discussion is based on an investigation into the communication between Chinese tour guides and their international tourists. Findings indicate that to communicate effectively and appropriately in these contexts, tour guides have to actively construct meaning through a negotiated balance of content, identity and relationship. |
| Publisher | ACADEMY PUBLISHER |
| Date | 2011-03-01 |
| Source | Theory and Practice in Language Studies Vol 1, No 3 (2011) |
| Rights | Copyright © ACADEMY PUBLISHER - All Rights Reserved.To request permission, please check out URL: http://www.academypublisher.com/copyrightpermission.html. |