Function-oriented Approaches in Commercial Advertisement Translation
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| Title | Function-oriented Approaches in Commercial Advertisement Translation |
| Authors | |
| Abstract | With China’s entering the World Trade Organization and the deepening of reform and opening, numerous foreign products have emerged in China’s market. In the meantime, domestic enterprises are eager to exploit the much bigger global markets. Therefore, advertisement translation plays a more and more important role in the exchange of both economy and culture. The traditional translation strategies such as faithfulness and equivalence can no longer work in the translation of advertisements. Instead, this paper tries to study the advertisement translation strategies from the point of functionalist translation theory. |
| Publisher | ACADEMY PUBLISHER |
| Date | 2011-05-01 |
| Source | Theory and Practice in Language Studies Vol 1, No 5 (2011) |
| Rights | Copyright © ACADEMY PUBLISHER - All Rights Reserved.To request permission, please check out URL: http://www.academypublisher.com/copyrightpermission.html. |