An Analysis of Cohesion Achieved by Imperative Clause in English Netvertising
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| Title | An Analysis of Cohesion Achieved by Imperative Clause in English Netvertising |
| Authors | |
| Abstract | The present study finds that imperative clause, which is ubiquitous in English netvertising, aids to make the discourse of a net ad cohesive in two ways: non-structure and structure. The former consists of reference, ellipsis and lexical cohesion. The latter refers to the chain of imperative clauses that forms a relation of co-classification. |
| Publisher | ACADEMY PUBLISHER |
| Date | 2011-06-01 |
| Source | Theory and Practice in Language Studies Vol 1, No 6 (2011) |
| Rights | Copyright © ACADEMY PUBLISHER - All Rights Reserved.To request permission, please check out URL: http://www.academypublisher.com/copyrightpermission.html. |