Changing the Message from „Don‟t‟ to „Do‟: Awareness-raising Strategies for Responsible Alcohol Use at a South African University
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| Title | Changing the Message from „Don‟t‟ to „Do‟: Awareness-raising Strategies for Responsible Alcohol Use at a South African University |
| Authors | |
| Abstract | This paper provides an overview of research on drinking behavior at a South African University. It describes new interventions, aimed to focus more positively on norms and the environment, and using Systemic Functional Grammar as a tool, provides a comparative linguistic analysis of the language used in ‘public’, alcohol-related texts before and after these interventions, in order to highlight the powerful effect of language in influencing attitudes to alcohol usage. After a brief discussion of these findings, some implications for practitioners are suggested |
| Publisher | ACADEMY PUBLISHER |
| Date | 2012-02-01 |
| Source | Theory and Practice in Language Studies Vol 2, No 2 (2012) |
| Rights | Copyright © ACADEMY PUBLISHER - All Rights Reserved.To request permission, please check out URL: http://www.academypublisher.com/copyrightpermission.html. |