Research and Pedagogy in Business Analytics: Opportunities and Illustrative Examples
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| Title | Research and Pedagogy in Business Analytics: Opportunities and Illustrative Examples |
| Authors | |
| Abstract | In recent times, business analytics and big data have gained momentumboth in industry practice and academic research. The objective of this paper is to provide both a research and teaching introduction to business analytics in the context of both current and prospective perspective of the business analytics domain. It begins by providing a quick overviewof the three types of analytics. To assist the future analytics professionals, we identify, group and discuss nine different participants of the analytics industry into clusters. We then include a brief description of some current research projects under way in our team. We also note some research opportunities in Big Data analytics. The paper also concludes with a discussion of teaching opportunities in analytics. |
| Publisher | University of Zagreb, University Computing Centre - SRCE |
| Date | 2013-10-31 |
| Source | Journal of Computing and Information Technology Vol 21, No 3 (2013) |
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